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Marketing strategy of Hammer- a consumer durable brand

Updated: Jan 8, 2022

A brand that started its operations in 2019, in a category full of heavy competition, it was hard for them to stand out and make a mark.

This project explains the tactics used to increase brand awareness and sales for the brand not only through its website but also in different marketplaces including both online and offline.


The results of the project were amazing. The startup received funding of $250k for their product development and saw a substantial increase in its brand awareness and also sales from the month of June when the country had just started opening up from COVID-19 lockdown

I have attached my project. Do take a look at the other projects and also my blogs on marketing in the blog section

Consumer Durable Marketing project- Pran
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