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Questioning why is Inbound marketing important

Is positioning just limited to differentiating or does it go way beyond to capture your consumer's mind?

How Whirlpool used data to turn around the future of students and why the right data usage is the new oil

Whether you belong from an FMCG environment, retail, or any other industry, doing good consumer research could be one of the most anxious...

My learning from one of the greatest book in marketing written by the god of marketing himself

How did the Ray-Bans make an iconic come back after facing a massive slump

The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds

A product marketing launch strategy project to revive a small business after COVID-19

A project to gauge how consumer behavior is shifting towards E-commerce and what do they really look while choosing a brand for themselves

A project with the task to figure out the return of the current Loyalty program being used by the organization and how can we improve it

This project explains the tactics used to increase brand awareness and sales for the brand through its website & online & offline channels