Utterly Butterly Delicious Marketing strategy of Amul
How was Amul able to turn around its marketing strategy with more creativity and personalisation
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Jack of Marketing
- Mar 13, 2021
- 5 min
The Business of In-Film Product Advertising
the post was originally written for www.thestrategystory.com You can find the link here-->https://thestrategystory.com/2021/03/03/in-film...
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Jack of Marketing
- Mar 13, 2021
- 4 min
Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing
this article was originally written for www.casereads.com you can access the link here--> https://casereads.com/burberry-rebranding-an-ic...
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Jack of Marketing
- Jan 23, 2021
- 2 min
Why Brand Managers should learn about Cultural Differences
How can brand managers take cultural differences as a learning when penetrating into untapped markets
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Jack of Marketing
- Dec 14, 2020
- 2 min
Why is Inbound Marketing important?
Questioning why is Inbound marketing important
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Jack of Marketing
- Dec 10, 2020
- 4 min
Estée Lauder Companies Inc: Story of beauty and aspirations
How Estee Lauder made one of the biggest cosmetics companies from scratch
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Jack of Marketing
- Nov 23, 2020
- 1 min
L'Oreal Atelier Cologne- Perfume Brand Project
L'Oreal Atelier Cologne Project
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Jack of Marketing
- Nov 18, 2020
- 3 min
What does 'Positioning' by Al Ries and Jack Trout teach you?
Is positioning just limited to differentiating or does it go way beyond to capture your consumer's mind?
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Jack of Marketing
- Nov 7, 2020
- 3 min
The Laws that stood out in the 22 Immutable Laws of Marketing
There were a couple of laws in the book that I did not agree but there were some which really stood out.
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Jack of Marketing
- Oct 31, 2020
- 4 min
Steps to ensure good consumer research for your brand
Whether you belong from an FMCG environment, retail, or any other industry, doing good consumer research could be one of the most anxious...
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Jack of Marketing
- Oct 31, 2020
- 3 min
How Kolcraft grew by making parents sit in baby strollers?
How do you get to know whether your baby is comfortable and enjoying the stroller's ride?
Find out what Kolcraft did to make that sure
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Jack of Marketing
- Oct 27, 2020
- 2 min
What did the Purple Cow by Seth Godin teach me?
My learning from one of the greatest book in marketing written by the god of marketing himself
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Jack of Marketing
- Oct 19, 2020
- 8 min
Coffee chat with Siddharth Kapur
A casual conversation on a journey to discover marketing as Siddharth's career and guidance to the young professionals
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Jack of Marketing
- Oct 18, 2020
- 4 min
Bringing The Iconic Ray-Ban back
How did the Ray-Bans make an iconic come back after facing a massive slump
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Jack of Marketing
- Oct 17, 2020
- 3 min
How an Airline used Infrequent flyers to its advantage?
This article was originally written by me for Thestrategystory.com check out the link here- https://thestrategystory.com/2020/10/13/how-a...
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Jack of Marketing
- Oct 17, 2020
- 8 min
Coffee Chat with Saurabh Bajaj-II
A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division
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Jack of Marketing
- Oct 16, 2020
- 1 min
Consumer Behaviour- Asian and Italian Market
The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds
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Jack of Marketing
- Oct 8, 2020
- 1 min
Opportunities For Skin & Personal Care
A project to gauge how consumer behavior is shifting towards E-commerce and what do they really look while choosing a brand for themselves
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Jack of Marketing
- Oct 8, 2020
- 1 min
Enhancing the Loyalty Program
A project with the task to figure out the return of the current Loyalty program being used by the organization and how can we improve it
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Jack of Marketing
- Oct 8, 2020
- 1 min
Marketing strategy of Hammer- a consumer durable brand
This project explains the tactics used to increase brand awareness and sales for the brand through its website & online & offline channels
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