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Why is content personalisation important in this age of marketing and how can it help with your company's valuation?

In a world where brands strive for connection, Toyota’s “Start Your Impossible” campaign stands out as a shining beacon of how to truly...

the post was originally written for www.thestrategystory.com You can find the link here-->https://thestrategystory.com/2021/03/03/in-film...

This article was originally written for www.casereads.com. You can find the original article at this link--> https://casereads.com/how-t...

this article was originally written for www.casereads.com you can access the link here--> https://casereads.com/burberry-rebranding-an-ic...

How can brand managers take cultural differences as a learning when penetrating into untapped markets

What advice would the country manager at Kraft Heinz give to budding managers- check it out here

Questioning why is Inbound marketing important

How Estee Lauder made one of the biggest cosmetics companies from scratch

As a marketer, in these past months, I have seen various ways in which psychology plays with the minds of a consumer to help them make a...

L'Oreal Atelier Cologne Project

Is positioning just limited to differentiating or does it go way beyond to capture your consumer's mind?

There were a couple of laws in the book that I did not agree but there were some which really stood out.

Whether you belong from an FMCG environment, retail, or any other industry, doing good consumer research could be one of the most anxious...

How do you get to know whether your baby is comfortable and enjoying the stroller's ride? Find out what Kolcraft did to make that sure

My learning from one of the greatest book in marketing written by the god of marketing himself

A casual conversation on a journey to discover marketing as Siddharth's career and guidance to the young professionals

How did the Ray-Bans make an iconic come back after facing a massive slump

This article was originally written by me for Thestrategystory.com check out the link here- https://thestrategystory.com/2020/10/13/how-a...

A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division