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4 Steps on how to make a career in Marketing

Marketing is a vast and exciting field that offers numerous career opportunities. But the question arises that, once you have got that degree in marketing or business, now what?

Well, it's time to get practical experience.

1. Start by gaining practical experience through internships or volunteering for marketing-related projects. This experience can help you build a portfolio of work and demonstrate your skills to potential employers. Developing relevant skills such as communication, creativity, analytical thinking, and problem-solving are essential for success in marketing.

2. Build a network- Start building a network by attending marketing events, joining marketing associations, and connecting with marketing professionals on social media. A strong network can help you find job opportunities and get advice from industry experts.

3. Stay up-to-date with industry trends: Marketing is a constantly evolving field, and it's essential for anyone working in this sector to stay up-to-date with industry trends and technologies. Start by reading industry publications, attending conferences, and following industry leaders on social media.

4. Consider certifications: Getting certifications such as Google Ads or Hubspot Inbound Marketing can always be an added point in your skills and CV. These certifications can demonstrate your expertise to potential employers and give them an edge in the job market.

Overall, marketing is an exciting and dynamic field that offers many opportunities for students. By following these steps, you can prepare yourself for a successful career in marketing.

What should you do when it comes to doing projects or internships?

Depending on the specific area of marketing you're interested in, you can choose the right kind of project or goal you want to achieve. Let's say you want to make a career in social media marketing. Well here's an example of what should you touch upon when it comes to completing a successful project.

Project: Developing a Social Media Marketing Plan for a Small Business

Objective: To create a social media marketing plan for a small business that will help increase brand awareness, engagement, and sales.


Define the target audience: Identify the target audience for the small business by analyzing their demographics, interests, and behaviour on social media.

Choose social media platforms: Determine which social media platforms are most appropriate for the target audience and the small business. For example, Instagram may be better for a business that sells visually appealing products, while LinkedIn may be better for a B2B company.

Set goals and objectives: Set specific and measurable goals for the social media marketing plan, such as increasing followers, generating leads, or driving traffic to the website.

Develop a content strategy: Create a content strategy that aligns with the target audience's interests and the small business's goals. This can include developing a content calendar, creating social media posts, and designing visuals.

Implement the plan: Begin implementing the social media marketing plan by scheduling posts, engaging with followers, and monitoring analytics.

Evaluate and adjust: Monitor the performance of the social media marketing plan regularly and make adjustments as necessary to ensure it is meeting the goals and objectives.

By completing this project, you can develop a real-world marketing plan that can be presented to potential employers or used as part of a portfolio. Additionally, you would have gained experience in social media marketing, a highly sought-after skill in today's job market.

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