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Coffee chat with Siddharth Kapur

A casual conversation on a journey to discover marketing as Siddharth's career and guidance to the young professionals

Oct 19, 20208 min read

How did the Ray-Bans make an iconic come back after facing a massive slump

Oct 18, 20204 min read

This article was originally written by me for Thestrategystory.com check out the link here- https://thestrategystory.com/2020/10/13/how-a...

Oct 17, 20203 min read

A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division

Oct 17, 20208 min read

The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds

Oct 16, 20201 min read

A product marketing launch strategy project to revive a small business after COVID-19

Oct 15, 20201 min read

A project to gauge how consumer behavior is shifting towards E-commerce and what do they really look while choosing a brand for themselves

Oct 8, 20201 min read

A project with the task to figure out the return of the current Loyalty program being used by the organization and how can we improve it

Oct 8, 20201 min read

This project explains the tactics used to increase brand awareness and sales for the brand through its website & online & offline channels

Oct 8, 20201 min read