top of page
THE MARKETING JACK
Helping you build your own Story
WELCOME
TO THE
BLOG
SECTION
Grab a coffee and start learning
Search
How To Reach Your Customers With Traditional and Digital Marketing
By mixing the traditional & digital marketing, you can provide a complete package to create an effective marketing strategy. Find out here
Elijah Dawson
Jun 30, 20223 min read
How Tim Horton's deteriorated due to Brand inconsistency
Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?
Jack of Marketing
May 1, 20224 min read
Starbucks case study: The day the Starbucks brand was on the verge of going bankrupt
Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?
Jack of Marketing
Apr 16, 20224 min read
The K-Wave – South Korea’s Trojan Horse to popularize their culture and home-grown brands
How did the South Korean entertainment industry manage to rise from nothing to one of the most recognised in the world?
Jack of Marketing
Apr 12, 20225 min read
The Marketing Strategy of Malboro Cigarettes
How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?
Jack of Marketing
Mar 26, 20225 min read
Do Corporate Social Responsibility and sustainability Increase Profits?
does CSR really help in increasing the bottom line profits or does every organisation participate solely in doing some good to the world?
Vijeta Chaudhary
Mar 5, 20225 min read
What defines the Purpose of a Brand?
We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?
Saurabh Bajaj
Feb 26, 20227 min read
What role do the agencies hold in a marketer's life?
What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?
Saurabh Bajaj
Feb 20, 202210 min read
4 Rules you should follow before signing up a celebrity for your brand
What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand
Saurabh Bajaj
Feb 6, 20227 min read
How does Pricing affect Business Decision Making?
price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?
Saurabh Bajaj
Jan 30, 20227 min read
The 4 steps to ensure a successful advertisement
Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article
Saurabh Bajaj
Jan 23, 20226 min read
The story of how Johnnie Walker became a $4 billion brand
What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?
Sundar Kondur
Jan 9, 20226 min read
What’s the reason behind the massive success of Domino’s?
The journey of turnaround of Domino's and how it became of the leading Pizza companies and franchise in the world
Jack of Marketing
Dec 13, 20216 min read
Floor Cleaner Market
India's land and culture is known for their home cleanliness. From immaculate kitchen floors to clean bathrooms made ready for the guest...
Jack of Marketing
Sep 13, 20211 min read
Vegemite iSnack 2.0: A lesson in brand management
This post was originally written for thestrategystory.com. Check out the link here--> https://thestrategystory.com/2021/08/16/vegemite-is...
Jack of Marketing
Sep 13, 20218 min read
Utterly Butterly Delicious Marketing strategy of Amul
How was Amul able to turn around its marketing strategy with more creativity and personalisation
Jack of Marketing
Jun 21, 20216 min read
Ritz-Carlton Business Strategy: Maximum Customer Satisfaction
This article was originally written for the www.thestrategystory.com You can find the original link here--> https://thestrategystory.com/...
Jack of Marketing
Jun 21, 20216 min read
bottom of page