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Dimension of Ease in Brand Marketing
Ease of thought, ease of choice, ease of use. Why do we need to define each ease when we are making our marketing strategy plan

Jack of Marketing
Jul 29, 20222 min read
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The journey of a Brand Manager
What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out

Jack of Marketing
Jul 16, 20223 min read
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How To Reach Your Customers With Traditional and Digital Marketing
By mixing the traditional & digital marketing, you can provide a complete package to create an effective marketing strategy. Find out here
Elijah Dawson
Jun 30, 20223 min read
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Why Starbucks Failed In Australia
With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?

Jack of Marketing
Jun 5, 20224 min read
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How Tim Horton's deteriorated due to Brand inconsistency
Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?

Jack of Marketing
May 1, 20224 min read
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Starbucks case study: The day the Starbucks brand was on the verge of going bankrupt
Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?

Jack of Marketing
Apr 16, 20224 min read
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The K-Wave – South Korea’s Trojan Horse to popularize their culture and home-grown brands
How did the South Korean entertainment industry manage to rise from nothing to one of the most recognised in the world?

Jack of Marketing
Apr 12, 20225 min read
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The Marketing Strategy of Malboro Cigarettes
How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?

Jack of Marketing
Mar 26, 20225 min read
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Do Corporate Social Responsibility and sustainability Increase Profits?
does CSR really help in increasing the bottom line profits or does every organisation participate solely in doing some good to the world?

Vijeta Chaudhary
Mar 5, 20225 min read
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What defines the Purpose of a Brand?
We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?

Saurabh Bajaj
Feb 26, 20227 min read
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What role do the agencies hold in a marketer's life?
What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?

Saurabh Bajaj
Feb 20, 202210 min read
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4 Rules you should follow before signing up a celebrity for your brand
What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand

Saurabh Bajaj
Feb 6, 20227 min read
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How does Pricing affect Business Decision Making?
price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?

Saurabh Bajaj
Jan 30, 20227 min read
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The 4 steps to ensure a successful advertisement
Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article

Saurabh Bajaj
Jan 23, 20226 min read
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4 Questions you should ask while making your Marketing Plan
What are the questions you ask while making your marketing plan and how do you go about connecting the dots between these for your product?

Saurabh Bajaj
Jan 17, 20226 min read
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The story of how Johnnie Walker became a $4 billion brand
What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?

Sundar Kondur
Jan 9, 20226 min read
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How did Spider-Man: No Way Home did so well at the box office despite a pandemic?
How did Spider-Man: No Way Home did so well at the box office despite a pandemic? Find out marketing strategies behind the massive success

Jack of Marketing
Jan 3, 20222 min read
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What’s the reason behind the massive success of Domino’s?
The journey of turnaround of Domino's and how it became of the leading Pizza companies and franchise in the world

Jack of Marketing
Dec 13, 20216 min read
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Floor Cleaner Market
India's land and culture is known for their home cleanliness. From immaculate kitchen floors to clean bathrooms made ready for the guest...

Jack of Marketing
Sep 13, 20211 min read
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Vegemite iSnack 2.0: A lesson in brand management
This post was originally written for thestrategystory.com. Check out the link here--> https://thestrategystory.com/2021/08/16/vegemite-is...

Jack of Marketing
Sep 13, 20218 min read
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