How to deliver a Killer Advertising Brief? Top 5 questions to ask!
This article was originally written for www.casereads.com. You can find the original article at this link--> https://casereads.com/how-t...
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Jack of Marketing
- Mar 13, 2021
- 4 min
Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing
this article was originally written for www.casereads.com you can access the link here--> https://casereads.com/burberry-rebranding-an-ic...
312 views0 comments
Jack of Marketing
- Jan 23, 2021
- 2 min
Why Brand Managers should learn about Cultural Differences
How can brand managers take cultural differences as a learning when penetrating into untapped markets
45 views0 comments
Jack of Marketing
- Jan 12, 2021
- 5 min
Coffee Chat with Mr Saumil Mehta-Director & Country Manager at The Kraft Heinz Company
What advice would the country manager at Kraft Heinz give to budding managers- check it out here
64 views0 comments
Jack of Marketing
- Dec 14, 2020
- 2 min
Why is Inbound Marketing important?
Questioning why is Inbound marketing important
33 views0 comments
Jack of Marketing
- Dec 10, 2020
- 4 min
Estée Lauder Companies Inc: Story of beauty and aspirations
How Estee Lauder made one of the biggest cosmetics companies from scratch
21 views0 comments
Jack of Marketing
- Dec 3, 2020
- 3 min
Marketing Psychology Hacks
As a marketer, in these past months, I have seen various ways in which psychology plays with the minds of a consumer to help them make a...
37 views0 comments
Jack of Marketing
- Nov 18, 2020
- 3 min
What does 'Positioning' by Al Ries and Jack Trout teach you?
Is positioning just limited to differentiating or does it go way beyond to capture your consumer's mind?
57 views0 comments
Jack of Marketing
- Nov 7, 2020
- 3 min
The Laws that stood out in the 22 Immutable Laws of Marketing
There were a couple of laws in the book that I did not agree but there were some which really stood out.
116 views0 comments
Jack of Marketing
- Nov 7, 2020
- 2 min
How Whirlpool used data to turn around the future of students
How Whirlpool used data to turn around the future of students and why the right data usage is the new oil
10 views0 comments
Jack of Marketing
- Oct 31, 2020
- 4 min
Steps to ensure good consumer research for your brand
Whether you belong from an FMCG environment, retail, or any other industry, doing good consumer research could be one of the most anxious...
78 views0 comments
Jack of Marketing
- Oct 31, 2020
- 3 min
How Kolcraft grew by making parents sit in baby strollers?
How do you get to know whether your baby is comfortable and enjoying the stroller's ride?
Find out what Kolcraft did to make that sure
12 views0 comments
Jack of Marketing
- Oct 27, 2020
- 2 min
What did the Purple Cow by Seth Godin teach me?
My learning from one of the greatest book in marketing written by the god of marketing himself
19 views0 comments
Jack of Marketing
- Oct 19, 2020
- 8 min
Coffee chat with Siddharth Kapur
A casual conversation on a journey to discover marketing as Siddharth's career and guidance to the young professionals
13 views0 comments
Jack of Marketing
- Oct 18, 2020
- 4 min
Bringing The Iconic Ray-Ban back
How did the Ray-Bans make an iconic come back after facing a massive slump
24 views0 comments
Jack of Marketing
- Oct 17, 2020
- 3 min
How an Airline used Infrequent flyers to its advantage?
This article was originally written by me for Thestrategystory.com check out the link here- https://thestrategystory.com/2020/10/13/how-a...
12 views0 comments
Jack of Marketing
- Oct 17, 2020
- 8 min
Coffee Chat with Saurabh Bajaj-II
A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division
18 views0 comments
Jack of Marketing
- May 27, 2020
- 4 min
The Importance Of Building a Brand
what is the importance of building a brand be it a personal one or an organisational one
23 views0 comments
Jack of Marketing
- May 26, 2020
- 13 min
Coffee chat with Saurabh Bajaj
Que-1- What is your story and what has been your biggest takeaway or learning in these 16+ years of work experience? Starting my story...
21 views0 comments
Jack of Marketing
- May 22, 2020
- 3 min
How HUL's 'Roti Reminder' Lifebuoy campaign became a major hit at the Kumbh Mela
The latest ordeal of COVID-19 and how hygiene and sanitation have become extremely important has brought the memory back of how surreal...
165 views0 comments
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