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In a world where brands strive for connection, Toyota’s “Start Your Impossible” campaign stands out as a shining beacon of how to truly...

What are the various strategies you can use to make the most of digital advancements for the benefit of your business?

How did Nike tap into disruptive marketing through its "Dream Crazy" campaign

Why was the Kendall Jenner Pepsi ad, which was released in April 2017, widely regarded as a marketing disaster?

What was so iconic about the campaign and how did it manage to go viral across the entire globe

How can consumer insights lead you to make a better marketing strategy

You want to make a career in marketing but are confused about where to start. Well take the first step by reading this article

Have you ever wondered, why major brands remain well-known? What are the 5 ways you can grow your business and catch up to these large ones?

Ease of thought, ease of choice, ease of use. Why do we need to define each ease when we are making our marketing strategy plan

What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out

By mixing the traditional & digital marketing, you can provide a complete package to create an effective marketing strategy. Find out here

With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?

Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?

How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?

What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?

What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand

price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?

Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article

What are the questions you ask while making your marketing plan and how do you go about connecting the dots between these for your product?

What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?