Why was Pepsi's Kendall Jenner ad a marketing disaster?
Why was the Kendall Jenner Pepsi ad, which was released in April 2017, widely regarded as a marketing disaster?
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Jack of Marketing
- Apr 18
- 5 min
How iconic was the "Share a Coke" campaign?
What was so iconic about the campaign and how did it manage to go viral across the entire globe
88 views0 comments
Jack of Marketing
- Mar 4
- 3 min
How can consumer insights help your Marketing strategy?
How can consumer insights lead you to make a better marketing strategy
21 views0 comments
Jack of Marketing
- Feb 26
- 2 min
4 Steps on how to make a career in Marketing
You want to make a career in marketing but are confused about where to start. Well take the first step by reading this article
27 views0 comments
Jack of Marketing
- Nov 26, 2022
- 4 min
5 ways to increase Business Growth
Have you ever wondered, why major brands remain well-known? What are the 5 ways you can grow your business and catch up to these large ones?
32 views0 comments
Jack of Marketing
- Jul 29, 2022
- 2 min
Dimension of Ease in Brand Marketing
Ease of thought, ease of choice, ease of use. Why do we need to define each ease when we are making our marketing strategy plan
31 views0 comments
Jack of Marketing
- Jul 16, 2022
- 3 min
The journey of a Brand Manager
What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out
178 views0 comments
Elijah Dawson
- Jun 30, 2022
- 3 min
How To Reach Your Customers With Traditional and Digital Marketing
By mixing the traditional & digital marketing, you can provide a complete package to create an effective marketing strategy. Find out here
16 views0 comments
Jack of Marketing
- Jun 5, 2022
- 4 min
Why Starbucks Failed In Australia
With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?
226 views0 comments
Jack of Marketing
- May 1, 2022
- 4 min
How Tim Horton's deteriorated due to Brand inconsistency
Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?
182 views0 comments
Jack of Marketing
- Mar 26, 2022
- 5 min
The Marketing Strategy of Malboro Cigarettes
How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?
168 views0 comments
Saurabh Bajaj
- Feb 20, 2022
- 10 min
What role do the agencies hold in a marketer's life?
What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?
125 views0 comments
Saurabh Bajaj
- Feb 6, 2022
- 7 min
4 Rules you should follow before signing up a celebrity for your brand
What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand
155 views0 comments
Saurabh Bajaj
- Jan 30, 2022
- 7 min
How does Pricing affect Business Decision Making?
price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?
901 views0 comments
Saurabh Bajaj
- Jan 23, 2022
- 6 min
The 4 steps to ensure a successful advertisement
Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article
162 views0 comments
Saurabh Bajaj
- Jan 17, 2022
- 6 min
4 Questions you should ask while making your Marketing Plan
What are the questions you ask while making your marketing plan and how do you go about connecting the dots between these for your product?
259 views0 comments
Sundar Kondur
- Jan 9, 2022
- 6 min
The story of how Johnnie Walker became a $4 billion brand
What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?
290 views1 comment
Jack of Marketing
- Jan 3, 2022
- 2 min
How did Spider-Man: No Way Home did so well at the box office despite a pandemic?
How did Spider-Man: No Way Home did so well at the box office despite a pandemic? Find out marketing strategies behind the massive success
44 views0 comments
Jack of Marketing
- Dec 13, 2021
- 6 min
What’s the reason behind the massive success of Domino’s?
The journey of turnaround of Domino's and how it became of the leading Pizza companies and franchise in the world
187 views0 comments
Jack of Marketing
- Sep 13, 2021
- 8 min
Vegemite iSnack 2.0: A lesson in brand management
This post was originally written for thestrategystory.com. Check out the link here--> https://thestrategystory.com/2021/08/16/vegemite-is...
8 views0 comments
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