How iconic was the "Share a Coke" campaign?
What was so iconic about the campaign and how did it manage to go viral across the entire globe
top of page
THE MARKETING JACK
Helping you build your own Story
WELCOME
TO THE
BLOGÂ
SECTION
Grab a coffee and start l​earning
Search
Jack of Marketing
- Apr 2
- 3 min
How Airbnb capitalised on the "Jobs to be Done" framework to become a unicorn?
How can the jobs-to-be-done framework help your marketing needs?
94 views0 comments
Jack of Marketing
- Mar 4
- 3 min
How can consumer insights help your Marketing strategy?
How can consumer insights lead you to make a better marketing strategy
21 views0 comments
Jack of Marketing
- Feb 26
- 2 min
4 Steps on how to make a career in Marketing
You want to make a career in marketing but are confused about where to start. Well take the first step by reading this article
27 views0 comments
Jack of Marketing
- Jan 23
- 4 min
How do you define a good Marketing Strategy?
What defines a good marketing strategy and how can you make one?
51 views0 comments
Jack of Marketing
- Jan 15
- 4 min
Brand Identity & Brand Image-What is the difference?
What is the difference between Brand Image and Brand Identity and how can you use it to grow your company's revenue?
16 views0 comments
Jack of Marketing
- Nov 26, 2022
- 4 min
5 ways to increase Business Growth
Have you ever wondered, why major brands remain well-known? What are the 5 ways you can grow your business and catch up to these large ones?
32 views0 comments
Jack of Marketing
- Sep 4, 2022
- 6 min
When to innovate in FMCG and E-commerce?
When do you decide you want to innovate or just bring some changes in the product or brand that you have currently out in the market?
25 views0 comments
Jack of Marketing
- Jul 29, 2022
- 2 min
Dimension of Ease in Brand Marketing
Ease of thought, ease of choice, ease of use. Why do we need to define each ease when we are making our marketing strategy plan
31 views0 comments
Jack of Marketing
- Jul 16, 2022
- 3 min
The journey of a Brand Manager
What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out
178 views0 comments
Elijah Dawson
- Jun 30, 2022
- 3 min
How To Reach Your Customers With Traditional and Digital Marketing
By mixing the traditional & digital marketing, you can provide a complete package to create an effective marketing strategy. Find out here
16 views0 comments
Jack of Marketing
- May 1, 2022
- 4 min
How Tim Horton's deteriorated due to Brand inconsistency
Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?
182 views0 comments
Jack of Marketing
- Apr 16, 2022
- 4 min
Starbucks case study: The day the Starbucks brand was on the verge of going bankrupt
Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?
245 views0 comments
Jack of Marketing
- Apr 12, 2022
- 5 min
The K-Wave – South Korea’s Trojan Horse to popularize their culture and home-grown brands
How did the South Korean entertainment industry manage to rise from nothing to one of the most recognised in the world?
69 views0 comments
Jack of Marketing
- Mar 26, 2022
- 5 min
The Marketing Strategy of Malboro Cigarettes
How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?
168 views0 comments
Vijeta Chaudhary
- Mar 5, 2022
- 5 min
Do Corporate Social Responsibility and sustainability Increase Profits?
does CSR really help in increasing the bottom line profits or does every organisation participate solely in doing some good to the world?
89 views0 comments
Saurabh Bajaj
- Feb 26, 2022
- 7 min
What defines the Purpose of a Brand?
We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?
83 views0 comments
Saurabh Bajaj
- Feb 20, 2022
- 10 min
What role do the agencies hold in a marketer's life?
What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?
125 views0 comments
Saurabh Bajaj
- Feb 6, 2022
- 7 min
4 Rules you should follow before signing up a celebrity for your brand
What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand
155 views0 comments
Saurabh Bajaj
- Jan 30, 2022
- 7 min
How does Pricing affect Business Decision Making?
price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?
901 views0 comments
bottom of page