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The journey of turnaround of Domino's and how it became of the leading Pizza companies and franchise in the world

India's land and culture is known for their home cleanliness. From immaculate kitchen floors to clean bathrooms made ready for the guest...

This post was originally written for thestrategystory.com. Check out the link here--> https://thestrategystory.com/2021/08/16/vegemite-is...

How was Amul able to turn around its marketing strategy with more creativity and personalisation

This article was originally written for the www.thestrategystory.com You can find the original link here--> https://thestrategystory.com/...

How innovation in Packaging changed the fate of Parachute Oil

the post was originally written for www.thestrategystory.com You can find the link here-->https://thestrategystory.com/2021/03/03/in-film...

This article was originally written for www.casereads.com. You can find the original article at this link--> https://casereads.com/how-t...

this article was originally written for www.casereads.com you can access the link here--> https://casereads.com/burberry-rebranding-an-ic...

Do you know if the emotional space that your brand is in is the right one or not? want to know how can you achieve that emotional space?

How can brand managers take cultural differences as a learning when penetrating into untapped markets

What advice would the country manager at Kraft Heinz give to budding managers- check it out here

Questioning why is Inbound marketing important

How Estee Lauder made one of the biggest cosmetics companies from scratch

As a marketer, in these past months, I have seen various ways in which psychology plays with the minds of a consumer to help them make a...

L'Oreal Atelier Cologne Project

Is positioning just limited to differentiating or does it go way beyond to capture your consumer's mind?

There were a couple of laws in the book that I did not agree but there were some which really stood out.

How Whirlpool used data to turn around the future of students and why the right data usage is the new oil

Whether you belong from an FMCG environment, retail, or any other industry, doing good consumer research could be one of the most anxious...