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Marketing Psychology Hacks

As a marketer, in these past months, I have seen various ways in which psychology plays with the minds of a consumer to help them make a...

How Whirlpool used data to turn around the future of students

How Whirlpool used data to turn around the future of students and why the right data usage is the new oil

Steps to ensure good consumer research for your brand

Whether you belong from an FMCG environment, retail, or any other industry, doing good consumer research could be one of the most anxious...

How Kolcraft grew by making parents sit in baby strollers?

How do you get to know whether your baby is comfortable and enjoying the stroller's ride? Find out what Kolcraft did to make that sure

Coffee Chat with Saurabh Bajaj-II

A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division

Consumer Behaviour- Asian and Italian Market

The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds

Enhancing the Loyalty Program

A project with the task to figure out the return of the current Loyalty program being used by the organization and how can we improve it

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