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As a marketer, in these past months, I have seen various ways in which psychology plays with the minds of a consumer to help them make a...

How Whirlpool used data to turn around the future of students and why the right data usage is the new oil

Whether you belong from an FMCG environment, retail, or any other industry, doing good consumer research could be one of the most anxious...

How do you get to know whether your baby is comfortable and enjoying the stroller's ride? Find out what Kolcraft did to make that sure

A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division

The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds

A project with the task to figure out the return of the current Loyalty program being used by the organization and how can we improve it