When to innovate in FMCG and E-commerce?
When do you decide you want to innovate or just bring some changes in the product or brand that you have currently out in the market?
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THE MARKETING JACK
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Vijeta Chaudhary
- Mar 5, 2022
- 5 min
Do Corporate Social Responsibility and sustainability Increase Profits?
does CSR really help in increasing the bottom line profits or does every organisation participate solely in doing some good to the world?
89 views0 comments
Saurabh Bajaj
- Feb 26, 2022
- 7 min
What defines the Purpose of a Brand?
We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?
83 views0 comments
Saurabh Bajaj
- Jan 30, 2022
- 7 min
How does Pricing affect Business Decision Making?
price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?
901 views0 comments
Saurabh Bajaj
- Jan 23, 2022
- 6 min
The 4 steps to ensure a successful advertisement
Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article
162 views0 comments
Saurabh Bajaj
- Jan 17, 2022
- 6 min
4 Questions you should ask while making your Marketing Plan
What are the questions you ask while making your marketing plan and how do you go about connecting the dots between these for your product?
259 views0 comments
Sundar Kondur
- Jan 9, 2022
- 6 min
The story of how Johnnie Walker became a $4 billion brand
What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?
290 views1 comment
Jack of Marketing
- Dec 13, 2021
- 6 min
What’s the reason behind the massive success of Domino’s?
The journey of turnaround of Domino's and how it became of the leading Pizza companies and franchise in the world
187 views0 comments
Jack of Marketing
- Sep 13, 2021
- 1 min
Floor Cleaner Market
India's land and culture is known for their home cleanliness. From immaculate kitchen floors to clean bathrooms made ready for the guest...
43 views0 comments
Jack of Marketing
- Sep 13, 2021
- 8 min
Vegemite iSnack 2.0: A lesson in brand management
This post was originally written for thestrategystory.com. Check out the link here--> https://thestrategystory.com/2021/08/16/vegemite-is...
8 views0 comments
Jack of Marketing
- Jun 21, 2021
- 6 min
Utterly Butterly Delicious Marketing strategy of Amul
How was Amul able to turn around its marketing strategy with more creativity and personalisation
42 views0 comments
Jack of Marketing
- Apr 12, 2021
- 4 min
How innovation in Packaging changed the fate of Parachute Oil
How innovation in Packaging changed the fate of Parachute Oil
47 views0 comments
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