WELCOME
TO THE
BLOG 
SECTION

After spending 20 years and opening more than 90 Starbucks stores in France, why is the company still struggling to make a profit?

When do you decide you want to innovate or just bring some changes in the product or brand that you have currently out in the market?

does CSR really help in increasing the bottom line profits or does every organisation participate solely in doing some good to the world?

We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?

price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?

Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article

What are the questions you ask while making your marketing plan and how do you go about connecting the dots between these for your product?

What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?

The journey of turnaround of Domino's and how it became of the leading Pizza companies and franchise in the world

India's land and culture is known for their home cleanliness. From immaculate kitchen floors to clean bathrooms made ready for the guest...

This post was originally written for thestrategystory.com. Check out the link here--> https://thestrategystory.com/2021/08/16/vegemite-is...

How was Amul able to turn around its marketing strategy with more creativity and personalisation

How innovation in Packaging changed the fate of Parachute Oil