Why was Pepsi's Kendall Jenner ad a marketing disaster?
Why was the Kendall Jenner Pepsi ad, which was released in April 2017, widely regarded as a marketing disaster?
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- Apr 2
- 3 min
How Airbnb capitalised on the "Jobs to be Done" framework to become a unicorn?
How can the jobs-to-be-done framework help your marketing needs?
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- Feb 5
- 4 min
How is the cost of living crisis affecting your brand's purchase?
What is a cost of living crisis, how is it affecting your brand and what should you do to prevent your brand from the crisis?
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- Jan 15
- 4 min
Brand Identity & Brand Image-What is the difference?
What is the difference between Brand Image and Brand Identity and how can you use it to grow your company's revenue?
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- Sep 4, 2022
- 6 min
When to innovate in FMCG and E-commerce?
When do you decide you want to innovate or just bring some changes in the product or brand that you have currently out in the market?
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- Jul 16, 2022
- 3 min
The journey of a Brand Manager
What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out
184 views0 comments
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- Jun 5, 2022
- 4 min
Why Starbucks Failed In Australia
With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?
341 views0 comments
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- May 1, 2022
- 4 min
How Tim Horton's deteriorated due to Brand inconsistency
Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?
234 views0 comments
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- Apr 16, 2022
- 4 min
Starbucks case study: The day the Starbucks brand was on the verge of going bankrupt
Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?
503 views0 comments
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- Mar 5, 2022
- 5 min
Do Corporate Social Responsibility and sustainability Increase Profits?
does CSR really help in increasing the bottom line profits or does every organisation participate solely in doing some good to the world?
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- Feb 26, 2022
- 7 min
What defines the Purpose of a Brand?
We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?
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- Feb 20, 2022
- 10 min
What role do the agencies hold in a marketer's life?
What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?
126 views0 comments
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- Feb 6, 2022
- 7 min
4 Rules you should follow before signing up a celebrity for your brand
What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand
155 views0 comments
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- Jan 30, 2022
- 7 min
How does Pricing affect Business Decision Making?
price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?
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- Jan 23, 2022
- 6 min
The 4 steps to ensure a successful advertisement
Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article
162 views0 comments
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- Jan 17, 2022
- 6 min
4 Questions you should ask while making your Marketing Plan
What are the questions you ask while making your marketing plan and how do you go about connecting the dots between these for your product?
260 views0 comments
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- Jan 9, 2022
- 6 min
The story of how Johnnie Walker became a $4 billion brand
What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?
331 views1 comment
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- Dec 13, 2021
- 6 min
What’s the reason behind the massive success of Domino’s?
The journey of turnaround of Domino's and how it became of the leading Pizza companies and franchise in the world
321 views0 comments
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- Sep 13, 2021
- 1 min
Floor Cleaner Market
India's land and culture is known for their home cleanliness. From immaculate kitchen floors to clean bathrooms made ready for the guest...
50 views0 comments
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- Sep 13, 2021
- 8 min
Vegemite iSnack 2.0: A lesson in brand management
This post was originally written for thestrategystory.com. Check out the link here--> https://thestrategystory.com/2021/08/16/vegemite-is...
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