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In a world where brands strive for connection, Toyota’s “Start Your Impossible” campaign stands out as a shining beacon of how to truly...

What has been a significant change in the marketing strategy of luxury brands in recent years

After spending 20 years and opening more than 90 Starbucks stores in France, why is the company still struggling to make a profit?

Why was the Kendall Jenner Pepsi ad, which was released in April 2017, widely regarded as a marketing disaster?

How can the jobs-to-be-done framework help your marketing needs?

What is a cost of living crisis, how is it affecting your brand and what should you do to prevent your brand from the crisis?

What is the difference between Brand Image and Brand Identity and how can you use it to grow your company's revenue?

When do you decide you want to innovate or just bring some changes in the product or brand that you have currently out in the market?

What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out

With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?

Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?

Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?

does CSR really help in increasing the bottom line profits or does every organisation participate solely in doing some good to the world?

We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?

What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?

What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand

price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?

Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article

What are the questions you ask while making your marketing plan and how do you go about connecting the dots between these for your product?

What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?