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Bringing The Iconic Ray-Ban back
How did the Ray-Bans make an iconic come back after facing a massive slump
Jack of Marketing
Oct 18, 20204 min read
How an Airline used Infrequent flyers to its advantage?
This article was originally written by me for Thestrategystory.com check out the link here- https://thestrategystory.com/2020/10/13/how-a...
Jack of Marketing
Oct 17, 20203 min read
Coffee Chat with Saurabh Bajaj-II
A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division
Jack of Marketing
Oct 17, 20208 min read
The Importance Of Building a Brand
what is the importance of building a brand be it a personal one or an organisational one
Jack of Marketing
May 27, 20204 min read
Coffee chat with Saurabh Bajaj
Que-1- What is your story and what has been your biggest takeaway or learning in these 16+ years of work experience? Starting my story...
Jack of Marketing
May 26, 202013 min read
How HUL's 'Roti Reminder' Lifebuoy campaign became a major hit at the Kumbh Mela
The latest ordeal of COVID-19 and how hygiene and sanitation have become extremely important has brought the memory back of how surreal...
Jack of Marketing
May 22, 20203 min read
Pay What you Want- A case study of Radiohead
Be wherever you’re, in NYC or the City of London or the streets of Paris, you’ll see someone singing, with their musical instrument and a...
Jack of Marketing
May 19, 20203 min read
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