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This article was originally written by me for Thestrategystory.com check out the link here- https://thestrategystory.com/2020/10/13/how-a...

A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division

The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds

A project to gauge how consumer behavior is shifting towards E-commerce and what do they really look while choosing a brand for themselves

A project with the task to figure out the return of the current Loyalty program being used by the organization and how can we improve it

This project explains the tactics used to increase brand awareness and sales for the brand through its website & online & offline channels

what is the importance of building a brand be it a personal one or an organisational one