Consumer Behaviour- Asian and Italian Market

The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds but residing in Milan, Italy to understand what they feel about a retail store which is known for one of the highest engagement and hangout areas for millennials and Gen-Z

The idea is to establish the same in one of the Asian countries and see the difference in the response.

In the end, we have certain recommendations on what the consumers like and what all can we adapt in the new building

Take a SNEAK PEEK...

and Finally some of the recommendations

I have attached my project for more reference. Do take a look at my other projects and also check out my blogs on marketing